Chandler, Arizona, Tuesday, April 10, 2018 – Rogers Corporation (NYSE:ROG) today unveiled five new logos for its Elastomeric Material Solutions (EMS) house of brands. The newly redesigned marks are a major milestone in the integration of recent acquisitions, as well as an important step forward in Rogers’ strategic commitment to building customer loyalty.
Developed using a customer-centric approach, the new logo designs convey the unique strengths and value propositions for five of the performance material solutions within the EMS portfolio. The logo for one of its brands, PORON® polyurethane, now includes an infinity symbol and an “Always There” tagline to reflect the long-lasting reliability of all offerings within the PORON family. The new design for Rogers’ ARLON® brand emphasizes the wholly customizable nature of the product with its “Engineered for You” tagline, while the BISCO® silicone logo conveys the brand’s commitment to perform in environmentally extreme environments (“Trusted to the Extreme”). Rogers’ DeWAL® brand logo now includes “Sheer Quality” as its tagline, and the design for the newest EMS brand includes the promise of “Quick Silicone Solutions” to help customers understand the added value of the DSP® brand.
Dipinder (DP) Singh, Vice President, Marketing for Rogers’ Elastomeric Material Solutions division, said, “Our selection of these designs is an important milestone in our process of differentiating the strong elastomeric solutions brands now within our portfolio. Each design does a great job in reflecting the unique strengths and value proposition of the brand it represents. As we continue to expand our market leadership position, these new logos, along with our existing HeatSORB™, PORON® Comfort, and XRD® marks, express the commitment we are making to our customers, employees, investors, and stakeholders to grow value through innovation and a market-driven mindset.”
Visit the Rogers website for more information on the Rogers family of elastomeric material solutions.
About Rogers Corporation
Rogers Corporation (NYSE:ROG) is a global leader in engineered materials to power, protect, and connect our world. With more than 180 years of materials science experience, Rogers delivers high-performance solutions that enable clean energy, internet connectivity, and safety and protection applications, as well as other technologies where reliability is critical. Rogers delivers Power Electronics Solutions for energy-efficient motor drives, vehicle electrification and alternative energy; Elastomeric Material Solutions for sealing, vibration management and impact protection in mobile devices, transportation interiors, industrial equipment and performance apparel; and Advanced Connectivity Solutions for wireless infrastructure, automotive safety and radar systems. Headquartered in Arizona (USA), Rogers operates manufacturing facilities in the United States, China, Germany, Belgium, Hungary, and South Korea, with joint ventures and sales offices worldwide. For more information, visit www.rogerscorp.com.